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Now THIS is promotion! Mattel surprised the residents of the city of São Paulo in Brazil with a gigantic new "Masters of the Universe" movie themed lighting rod in the city's historic center. Measuring 19 feet tall (6 meters high), this stylized lightning rod is in the shape of actor Nicholas Galitzine as He-Man as he holds his Sword of Power aloft ready to shout "I have the power!". This new promotional attraction is part of a larger advertising campaign for the "Masters of the Universe" Movie toy line launch coming April 25th and the film itself. Cristina Gómez, Senior…
We have the Power!
Romics Festival in Italy also had merch on display with the life-size He-Man and Skeletor figures along with photo ops on the Throne!
Fucking epic and totally ridiculous. This is how you build HYPE for a movie. They should do this is in several key cities for maximum exposure and viral potential.