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Written by AJ
The good old days are back! Most of us remember being inundated with “Masters of the Universe” toy commercials when we were a child. Well now the good old days … Continue reading “NEW COMMERCIAL! Mattel Releases new advertisement promoting their “Masters of the Universe” Movie Kids “First Ones” Core action figure line.”
Written by AJ
Two new “Masters of the Universe” Movie themed building sets from Mattel Brick Shop are on the way! Thanks to the ‘heads up’ from the amazing @motuoruginscork and @dgsimo, first let’s … Continue reading “Mattel Brick Shop “Masters of the Universe” Movie “ATTACK OF THE COLLECTOR” and “ETERNIA FLIGHT FIGHT” Building Sets are Revealed!”
Written by AJ
Last year, Mattel announced they were partnering with OpenAI (owners of ChatGPT, Sora and more) to “see what they can do to bring product ideas to life more quickly” per … Continue reading “Mattel says becoming the first company to bring Skeletor, a branded character to the AI Sora platform is a “willingness to explore new creative possibilities.””
Written by AJ
Youtuber and Toy Reviewer Pixel Dan was at TOY FAIR 2026 this weekend and was able to ask Mattel what so many collectors have been wondering about… the future of … Continue reading “MASTERVERSE is “Taking A Pause”, CHRONICLES is “Not Replacing” MASTERVERSE, ORIGINS Will Continue per Mattel show rep Gus Farwell *Updated*”
Written by AJ
The Toy Fair, held at the Jacob K. Javis Center in New York City, is a major North American toy industry event that showcases new toys and creates business opportunities for … Continue reading “Mattel will have a large presence at TOY FAIR 2026 – New “Masters of the Universe” Movie toy lines expected to be showcased!”
Written by AJ
Mattel reported their Third Quarter 2025 Financial Results this week and the numbers were not as good as they hoped. Mattel revealed their overall Net Sales of $1,736 million was … Continue reading “Mattel reports Action Figure Sales are up due to (in part) the “Masters of the Universe”Brand”
Written by AJ
San Diego Comic-Con 2025, the world’s largest pop culture and entertainment convention, is almost here! And once again, Mattel will have a presence at SDCC (specifically at Booth #2945) and … Continue reading “MASTERS OF THE UNIVERSE at Comic-Con: Mattel’s Schedule for SDCC 2025 is Revealed!”
Written by AJ
Mattel is teaming up with OpenAI. It was just a year ago when we reported that Mattel teamed up with Adobe’s Artificial Intelligence “Firefly” software to help create & design … Continue reading “First Packaging, now Toys: Mattel teams up with OpenAI to create & enhance new products”
Written by AJ
Welcome to The Eternia FOUR! We are excited to debut today our second episode of “The Eternia Four”, a talk show that features four Masters of the Universe related topics every episode. With … Continue reading “Is the “Masters of the Universe” MOVIE Cast Too Massive? Can MOTU Revolution be a Satisfying Conclusion? Four Hosts. Four Topics. Watch the Eternia FOUR!”
Written by AJ
One of the goals of the current U.S. administration is to drive back manufacturing to the United States with the use of import taxes known as tariffs. However, when it … Continue reading “As prices go up, Mattel CEO Ynon Kreiz says he does NOT foresee Toy Manufacturing coming to the United States.”
Written by AJ
Mattel, one of the biggest toy companies in the world (second only to Hasbro) has a clear path forward to dealing with tumultuous times: Make less, license more. Laid out … Continue reading “Make Less, License More: Mattel on a path to shrink Manufacturing and make more Movies.”
Written by AJ
There is a possibility there may be fewer Masters of the Universe action figures to gift wrap this year. Yes, toy consumers in the U.S. could face product shortages and … Continue reading “HOLIDAY BLUES AHEAD? The Toy Association is concerned about a looming October 1st Dockworker Strike leading to Empty Shelves and Higher Prices”
Written by AJ
“We want to make sure that you’re as excited about the product as we are.” Well, we expected this would happen. Mattel has just announced that they are postponing the … Continue reading “SNAKE LAIR POSTPONED! Mattel halts the crowdfund launch of the ”Eternia’s Choice” Playset”
Written by AJ
Sssomething is not right. When “Eternia’s Choice” winner, the Snake Lair playset, was selected by fans last year as the next large-scale Masters of the Universe item to go up … Continue reading “OFF SCHEDULE? Upcoming Snake Lair playset crowdfund campaign already misses its first countdown”
Written by AJ
Well this is interesting news. To give a quick recap, after the success of the massive Masters of the Universe: Origins Eternia playset crowdfunding campaign, Mattel asked fans to vote … Continue reading “Is Mattel worried Fans won’t fund the SNAKE LAIR? A New Survey is Launched”
Written by AJ
Mattel and Hasbro raised a few eyebrows when they entered a multi-year partnership last year to create co-branded toys and games. When Hasbro created a Barbie branded Monopoly game and … Continue reading “Reports indicate Hasbro may try to acquire Mattel”
Written by AJ
Toy Packaging has become very important to the adult consumer market. What used to be carelessly torn apart and quickly discarded as a child has now become a showpiece to … Continue reading “Mattel packaging coming to toy shelves later this year may have been designed with the help of A.I.”
Written by AJ
We have a new unboxing video to show you! This time join AJ as he unboxes and reviews the brand new Emperor Hordak action figure from the Masterverse “Masters of … Continue reading “UNBOXING & REVIEW: Masterverse EMPEROR HORDAK Wave 13 ”Masters of the Universe: Revolution” Action Figure”
Written by AJ
Mattel Creations REVEALED, a new virtual event that Mattel has slated a special slot this Thursday, March 21st for Masters of the Universe fans, will be featuring another Eternia themed … Continue reading “Masters of the Universe ”Magic 8-Ball” x FIGURE8 Collectible Figure goes on sale Thursday”
Written by AJ
The following open letter is by MotuOriginsCork ( @motuoriginscork ) supporter and outstanding member of the Masters of the Universe fan community. Open Letter to Mattel and the Masters of … Continue reading “VOICES OF ETERNIA: An Open Letter to Mattel and the Masters of the Universe Team”
