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Mattel aims to repeat successful BARBIE Social Media Promotion with "BECOME ETERNIAN" (a website that uses AI to transform fans into their "Masters of the Universe" Movie counterparts)

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AJ
 AJ
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When Mattel promoted their "Barbie" movie in 2023, they released a clever Barbie Selfie Generator AI tool allowing thousands of people to create their own Barbie or Ken poster by uploading a photo, selecting a background and adding a witty tagline. Fans, social media influencers and celebrities alike participated and shared their results on social media creating a lot of buzz for the movie. Well now, Mattel hopes to repeat that success for their new "Masters of the Universe" Movie with BecomeEternian.com, a website that uses AI to transform fans into their "Masters of the Universe" Movie counterparts. Per Mattel:…


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Durendal
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Not available outside US. Lame. Nice own goal, Mattel.



   
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Cosmic
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Yeah, use AI for silly stuff like this. Finally a good use for it.



   
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Ornclown
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One can only hope that Masters of the Universe does as well as Barbie!

The Become Eternian is another fun promo in a growing line of promotional tie-ins and collaborations.


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The Mighty Thanos
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People are reporting missing fingers. Why can't AI be trained to make sure there is 5 on each side. 😂



   
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Lurker-Man
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Posted by: @mighty-thanos

People are reporting missing fingers. Why can't AI be trained to make sure there is 5 on each side. 😂

Them dreaded human hands; AIs greatest mortal enemy ever since its inception 😆 

 



   
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