Written by When Mattel promoted their “Barbie” movie in 2023, they released a clever Barbie Selfie Generator AI tool allowing thousands of people to create their own Barbie or Ken poster by uploading a photo, selecting a background and adding a witty tagline.
Fans, social media influencers and celebrities alike participated and shared their results on social media creating a lot of buzz for the movie.
Well now, Mattel hopes to repeat that success for their new “Masters of the Universe” Movie with BecomeEternian.com, a website that uses AI to transform fans into their “Masters of the Universe” Movie counterparts.
Per Mattel:
“You have the power to Become Eternian. ⚡️ Will you rise as a hero… or embrace your villainous destiny?
Take the quiz, reveal your true power, and transform into your Masters of the Universe identity.”
Once a participant answers questions and takes a selfie, the website will render and email that person a copy of their Eternian self.
Will it take off like the Barbie Movie Social Media Campain? Only time will tell.
BecomeEternian.com appears to be only accessible to fans based in the United States.
We’ll see you next time.
Not available outside US. Lame. Nice own goal, Mattel.
Yeah, use AI for silly stuff like this. Finally a good use for it.
One can only hope that Masters of the Universe does as well as Barbie!
The Become Eternian is another fun promo in a growing line of promotional tie-ins and collaborations.
People are reporting missing fingers. Why can’t AI be trained to make sure there is 5 on each side. 😂
Them dreaded human hands; AIs greatest mortal enemy ever since its inception 😆