PRICING IS REVEALED!
The New Masters of the Universe “First Ones” Movie Figures have a U.S. Price Point of $9.99 at Target. (Thanks to the awesome Michael Smith for finding and sharing this!)

January 31st Article:
This is amazing!
“First Ones”, the other Masters of the Universe Movie action figure line that was rumored to be coming out adjacent to the “Chronicles” line has just been found at Toy Planet in Spain… on the retail shelf!
Check them out!




Thanks to the amazing, invaluable @dgsimo for this alert and for the fantastic Quini on X for finding them. Wow!
We’ll see you next time!
UPDATES:
Corrected Mexico to Spain.
Updated with cardback image! (Source pending)



I know they’re supposed to be for kids but ooof, no.
@sketchyskeletor OOOOF is the best description for this…man, things are really getting worse for Mattel…I think they seriously need to hire some new people, with fresh ideas and better decision making…Mattel is performing "seppuku" right now…painful
It looks like they sent the draft renders to be printed in 3D. Via AI.
Cute!
I think they look pretty good for the movie figs aimed at kids, especially He-Man and Beast Man. Teela on the other hand…lol
Also these are smaller than even the 200X Origins line? What scale are these then?
Everything I’ve seen suggests 5.5, they’ve got the same articulation too I think. Origins movie figures, essentially.
The execution put aside (which I don’t like at all as a Beast Man fan), I think the design was clearly uninspired compared to others like Trap Jaw for instance.
He-Man looks good, Teela on the other hand… 😬 Yowza! But, it’s for the kids, I don’t think they’ll care.
The faces are not too bad. I can tell they are Nicholas and Camila.
Swing and a miss…
Umm does these replace Masterverse? Is Masterverse dead? :s
@catra million dollar question
Nah, these are much smaller, and much cheaper.
Chronicles is what will replace MV, sadly…
Guys for $10!, for kids, these are cool. Totally. Kinda Origins size, but smaller than Cartoon Collection…
PRICING IS REVEALED! The New Masters of the Universe “First Ones" Movie Figures have a U.S. Price Point of $9.99 at Target. (Thanks to the awesome Michael Smith for finding and sharing this!)
That’s a very fair price.
For that price, they are cool!
kids are smart today, they can add 15$ and buy much bigger and much better Masterverse figures 🙂
For those kids who can easily afford $15 more, sure
$10?! Yeah I mean these are what I’m buying and going all in for my 4 year old so yeah for 10 bucks I’ll be buying all of them even goofy eyed Teela. 😆
They look pretty good too and at least they’ll fit with the Origins stuff. Still hoping we get a movie Castle Grayskull. That seems like a no brainer.
Beastie out of package
Screenshot_20260201-190507_Instagram.jpg
He-Man
Screenshot_20260201-190519_Instagram.jpg
For 10 bucks they’re actually pretty good. They don’t look all that different from the fancy Chronicles versions
For $10, here is my assessment:
He-man looks pretty good. I might buy him and put him on my desk at work.
Beastman’s design is an interesting choice. I am trying to decide what I think of the different colors, but it could match the film. I need to see more.
As my daughter would say, “They did Teela dirty" with the face sculpt! 🙂