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Mattel's Chief Franchise Officer Josh Silverman spoke to License Global recently to preview their involvement at Brand Licensing Europe next week, where representatives from both Amazon MGM Studios and Mattel will be keynote speakers. Presenting “A Legend Reborn: Reimagining Masters of the Universe”, Mattel (in part) will be unpacking the strategy and storytelling behind their revival of the Masters of the Universe franchise... and here are some highlights of the somewhat vague sneak peek that Josh shared: Josh Silverman, EVP and Chief Franchise Officer, Mattel Inc On "Masters of the Universe" Movie Director Travis Knight: "Travis is creating an epic…
We have the Power!
He keeps mentioning Eternia which is heartening considering so many people worrying that the movie will spend too much time on earth.
"If you feel safe in the area you’re working in, you’re not working in the right area. Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting."
Bowie
I'm sure this movie will spend about as much time on Earth as his Transformers movie spent on Cybertron.
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Calm before the storm when Mattel and Amazon MGM drop the drawbridge at BLE!
There's a lot of good info in that interview that details Mattels plans for next year and beyond as well as their expectations for the film. The fact they're not banking all the success on box office receipts but rather on trying to create a cultural moment as well as appealing to all us old fans while bridging the gap to the new fans so they say "I have the Power!" is great!
Really excited for next year and what's to come. Hopefully Mattel gets involved with MOTUniverse and brings the Eternia pop up and marketing there too!