Forum Rules: Click Here! – Problem Registering: E-Mail ForEternia@gmail.com for help!
For major tentpole, visual effects robust films, the sizeable workload that goes into completing those special effects is massive. So to ensure movie studios do not waste large amounts of money on effects for scenes that ultimately do not work for audiences (and are cut from the film), the studio holds audience test screenings first! Often containing various shots of actors in front of green screen with a temporary soundtrack, these movie rough cuts are screened to carefully hand selected audiences that are surveyed afterwards to determine what works in the movie (and what doesn't). And we learned that it…
We have the Power!
I wish I was there. This is going to be the best movie.
IN TRAVIS KNIGHT WE TRUST!
Let's hope they're real MOTU fans (vintage era).
That is the issue with test screenings for fan properties - the obvious thing to do is play straight to the fanbase and let good word of mouth spread, only changing edits or placing inserts where a scene really doesn't work.
Instead you often get randoms attending who wouldn't recognise a good/genre movie if it slapped them and things get changed for the worse. See I Am Legend's theatrical dumb AF ending, Fatal Attraction even, or countless other examples.
It really depends on blind luck and how the studio reacts to it!